Product category: Frequency Control Components
News Release from: C-Mac Micro Technology
Edited by the Electronicstalk Editorial Team on 22 March 2006
Mukerjee speaks at Economist summit
Indro Mukerjee, Chief Executive Officer of C-Mac MicroTechnology, has addressed the Sixth Annual European Marketing Directors Summit organised by the Economist magazine
Indro Mukerjee, Chief Executive Officer of C-Mac MicroTechnology, has addressed the Sixth Annual European Marketing Directors Summit organised by the Economist magazine and held at the Carlton Tower in London this month. Mukerjee was asked to look at the marketing function from the senior management point of view, drawing on his extensive board-level experience within the technology sector in both management and marketing roles.
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In outlining board-level expectations and how best to meet them, his presentation espoused a customer oriented marketing strategy very similar to that now being put into practice by C-Mac MicroTechnology.
Mukerjee commented: 'Within the technology sector in particular, the role of marketing is often underestimated'.
'However, no business will ultimately succeed without good customer relations, and in this respect the effective communication and delivery of strategy, products and services are vital'.
'These are marketing functions, and at C-Mac we take them very seriously indeed'.
Other participants in the summit programme included BT Global Services, the Economist Intelligence Unit, GE Healthcare, Google, HSBC Group, Orange Business Solutions, Visa Europe and Xerox Corporation.
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