Alliance moves to electronic system level design

A Celoxica product story

Edited by the Electronicstalk editorial team Mar 2, 2006

Celoxica has signed a European technology partnership with Philips TASS.

Celoxica has signed a European technology partnership with Philips TASS, a Philips company providing technical software services and solutions.

Both companies have a history of partnership and close collaboration and this announcement adds momentum to the growing adoption of electronic system level (ESL) design across Europe.

With Gartner Dataquest predicting double digit growth for the ESL design and synthesis market, Celoxica and Philips TASS are joining forces to provide solutions for designers who are moving to the electronic system level.

Initially the companies will focus on designers of programmable logic and programmable SoC devices.

Celoxica will provide the ESL design tools, IP and boards, Philips TASS will provide the design services capability, ESL methodology and technology transfer competence.

"For many years we have been using Celoxica's ESL technology to deliver internal consulting projects", said Tiny Henst, Business Unit Manager at Philips TASS.

"With the fast growing interest in ESL, we can provide this type of service to external customers where we can leverage our experience, relationship with Celoxica and strong European base".

The design complexity ESL addresses used to be rare, but now represents the mainstream and the Semiconductor Industry Association (SIA) roadmap forecasts a relentless increase in design complexity.

ESL uses methodologies and tools that raise the level of design abstraction from logic to algorithm or design behaviour (usually described using C, or a C-based programming language).

The growth of ESL technology is enabling software algorithms to run faster and speeding design of very complex electronic products with lower risk and at a lower cost.

"Until recently Europe and the US have lagged behind Japan in their adoption of C-based ESL design technologies", said Sandeep Ram, Vice-President of EMEA Sales for Celoxica.

"This situation is changing fast and by teaming up with Philips TASS we will drive ESL in key markets and application areas".

Celoxica and Philips TASS will be exhibiting at the forthcoming Design Automation and Test in Europe (DATE) event, from 6th to 10th March 2006, Munich, Germany and then at the 12th April Bits and Chips event in Eindhoven, Netherlands.