MTV Networks signs for codec expertise: News from Coding Technologies

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Coding Technologies, the leading provider of audio compression technologies for mobile media, digital broadcasting and the Internet, has signed a nonexclusive agreement with MTV Networks International (MTVNI) to take the rallying mobile entertainment market to a new level. In its role as a central contributor to all major mobile media standards, systems and services such as 3GPP, DVB-H, DMB, MediaFLO and music download to mobile phones, Coding Technologies will provide its comprehensive knowledge to MTVNI, enabling both partners to expand their products' reach in the increasingly converging markets of TV and mobile entertainment. With the advent of high-performance handsets capable of processing rich media services, mobile content creation and distribution is gaining dramatic momentum for content providers and mobile operators alike.

Coding Technologies and its mobile service and platform partners will further enhance MTVNI's mobile entertainment services based on leading brands such as MTV and Nickelodeon, breakthrough creativity and a broad content portfolio suited for any kind of mobile device.

With a 25-year heritage of creating compelling short-form content and programming for youth audiences around the world, MTV Networks is perfectly positioned to drive the mobile entertainment market into the future.

The company is embracing all forms of mobile technology including mobile VOD, streaming linear TV and broadcast mobile TV.

'By working with companies such as Coding Technologies and their partners, we are able to reach audiences wherever and whenever they want to be entertained', commented Dan Whiley, Commercial Vice President, Digital Media, MTVNI.

'Whether this is watching specially made-for-mobile series, or catching up on hit TV shows on your handset, we aim to bring the widest range of our brands to every distribution platform possible'.

Adds Oliver Kunz, Vice President Coding Technologies: 'MTV Networks International's top brands offer a towering experience in music, lifestyle, comedy and kids entertainment'.

'We are proud to be working together with such a strong partner and contribute to their success in the mobile space'.

Coding Technologies applications and MTVNI's full made-for-mobile programming can be seen at Coding Technologies' booth H83 in Hall 2 at the 3GSM World Congress.

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MTV Networks signs for codec expertise

Coding Technologies has signed a nonexclusive agreement with MTV Networks International to take the rallying mobile entertainment market to a new level.