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KDDI Corp of Japan has selected MPEG-4 aacPlus for use in its newmobile music download service, EZ "Chaku-Uta Full".Starting in November, KDDI will initially provide the service onhandset models from Toshiba, Hitachi, Sanyo, and Casio.
KDDIselected aacPlus, also known as HE AAC, to speed downloads, toreduce network costs and to store more music on the handsets.KDDI is launching EZ "Chaku-Uta Full" nationwide inJapan with approximately 10,000 tracks.
Users can preview songsthen purchase them for direct download to their mobile handset.To increase the size of their library, users can also move tracksto miniSD cards on enabled handsets.
The first four handsetmodels to ship will be Toshiba W21T, Hitachi W22H, Sanyo W22SA,and Casio W21CA.
"Building on the success of our EZ'Chaku-Uta' ringtone business, we are moving to fullsong downloads as a defining service for our mobilecustomers", said Makoto Takahashi, Vice President andGeneral Manager of the Content Division of KDDI Corp.
"WithaacPlus, we give our customers faster downloads, higher-quality,and more songs on their handset, while we save money operatingthe network".
"KDDI is leading the way towardconvergence", said David Frerichs, Vice President and USGeneral Manager of Coding Technologies.
"By providing mobilephones with swappable storage, great headphones, flat-rate data,and direct access to all the music you want, they have suddenlymade PC-centric devices obsolete for Internet multimedia"."This action further accelerates the status of aacPlus as acommon denominator codec across markets".
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