Programme tracks demand creation

Beganto has successfully gone live with its semi-final stage application - Global Tracker Lite.

Beganto has successfully gone live with its semi-final stage application - Global Tracker Lite.

In its first "live" month, the new Global Tracker module has tracked 125 projects, with a sales volume over $10 million, into production locations in 17 countries besides the USA and Canada, and into ALL of the major CEM operations - Celestica, Flextronics, Jabil and Solectron.

Beganto has now closed the loop, offering the only start-to-finish demand creation and tracking system for the electronics industry.

Information now supplied by OEMs to participating component suppliers includes identification of the programme manager, purchase location, manufacturing location (including CEM name and location), and manufacturing schedule.

In situations where design has been outsourced, the CEM basically functions like an OEM, so the CEM engineer uses the Beganto tools like NeedaSample, NeedaQuote etc.

The cross-functional, collaborative team is essentially built by invitation from the sponsoring component supplier, and includes inputs from the field sales rep and distributor, as well as from the OEM and the CEM.

OEMs have been happy to supply information, because the system helps them manage and track their projects that go to contract manufacturers.

Component manufacturers already benefiting from being able to quantify the results of their demand creation efforts - and to compensate their channel partners approp