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Product category: PCB Assembly Equipment and Tools
News Release from: Assembleon
Edited by the Electronicstalk Editorial Team on 10 May 2004

China holds key to long-term strategy

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At Nepcon Shanghai 2004, Cor Scholten, Assembleon's Chief Executive Officer, confirmed that Asia, and in particular, China, is a key element of the company's long-term global business strategy.

At Nepcon Shanghai 2004, Cor Scholten, Assembleon's Chief Executive Officer, confirmed that Asia, and in particular, China, is a key element of the company's long-term global business strategy In 2003, sales in Asia grew to 40% of Assembleon's total global sales, up from just over 30% in 2002, with China representing 30% of this growth

As a direct result of the company's aggressive drive to increase market share in this fast-paced and rapidly expanding market, Assembleon expects China to represent 70% of total Asia sales in 2004.

"We recognised China as a growing force in the global market several years ago and moved quickly to position ourselves to serve not only the