Product category: Embedded Software and Operating Systems
News Release from: ARC International | Subject: ARC video subsystem
Edited by the Electronicstalk Editorial Team on 26 July 2006
Avid electronics adopts
ARC video subsystem
Avid electronics corporation adopts ARC video subsystem for digital audio/video applications
ARC International has announced that Avid Electronics has taken a licence for the ARC Video Subsystem. Avid is a Taiwan-based fabless integrated circuit (IC) design company that provides next generation multimedia solutions for digital audio/video devices. Avid was the first in the world to develop a system-on-chip (SoC) for CD-based audio players, and now commands close to a quarter of that market.
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By adopting the configurable ARC Video Subsystem, Avid's design team will be able to create multimedia, multi-formatted solutions that offer single- to high-definition audio and video functionality.
This will enable Avid to expand into complementary markets with highly differentiated devices using a single ARC subsystem, thereby lowering their overall development cost.
After being introduced as the world's first configurable video subsystem just months ago, ARC Video has been quickly adopted by semiconductor and OEM companies worldwide.
ARC Video is the only subsystem available today that provides a multi-standard, programmable, and power-efficient solution scaling to high definition resolutions.
It can process H.264, VC-1, MPEG-4, MPEG-2 decoders and industry standard imaging codecs at less than 44mW for standard definition resolutions.
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'After evaluating competitive offerings, it was clear that ARC was the only company to offer a roadmap of scalable subsystems that have been successfully implemented by companies throughout the industry,' said Dr Dean Chen, president of Avid Electronics.
'Another important element in our decision to adopt the ARC Video Subsystem was the flexibility our design team has to add algorithms in addition to the pre-verified codecs offered as part of the Video Subsystem solution'.
Derek Meyer, senior vice president of sales and marketing at ARC International, said, 'We welcome Avid to the growing community of licensees using ARC's configurable subsystems to create a competitive advantage for themselves in the marketplace'.
'The industry's strong adoption of ARC's Media Subsystems underscores the growing need for a comprehensive, pre-verified solution that offers more than just a CPU'.
About the Configurable ARC Video Subsystem ARC Video is a configurable subsystem that provides a highly efficient solution for low power multimedia applications.
It includes a configurable ARC 700 family core that is coupled with the company's award winning single instruction multiple data (SIMD) accelerator, which was specifically designed for video and audio processing.
A media-centric DMA engine incorporated in the ARC Video Subsystem is highly tuned to efficiently handle multimedia packet transfers.
A full set of hardware and software development tools is included with each ARC Video Subsystem license.
All ARC Media Subsystems are configurable, enabling system-on-chip (SoC) designers to add or remove instructions to better differentiate from their competition.
By exploiting the programmable nature of ARC's subsystems, additional algorithms can be included beyond the optimised and pre-verified codecs supplied as part of the subsystem.
Because the ARC Video Subsystem is based upon a configurable ARC 700 family core, it can run at up to 533 MHz in a 0.13 micron process.
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