Product category: Intellectual Property Cores
News Release from: ARC International
Edited by the Electronicstalk Editorial Team on 20 April 2005
Siano licenses core for
mobile TV receiver design
Siano Mobile Silicon has taken a licence for a configurable ARC 610D processor core with ARC's XY Advanced DSP
The company will use its ARC licence to develop the new SMS1000 mobile digital TV receiver chip, which is scheduled for introduction later this year and is targeted at a range of products delivering mobile TV services to consumers. These include mobile phones, PDAs, portable multimedia and DVD players, laptops, in-car TVs, portable game consoles and digital still and video cameras.
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Siano's SMS1000 chip is designed to overcome the challenges of power consumption, mobile reception, cellular hand-offs and single-antenna reception in a small form factor.
ARC's configurable processor provides a low power solution that performs both general purpose and DSP processing functions in a single, unified architecture.
This ensures Siano's designers will have a highly integrated, power efficient ARC-based SoC that meets the demands of the cost-sensitive mobile TV market.
Further reading
ARC figures to exceed market expectations
ARC International expects unaudited revenue for the financial year ended 31st December 2006 to be not less than GBP 13.3 million
'ARC presented the best fit for our needs in terms of power consumption and firmware flexibility', said Guy Shochet, Siano's Chief Technology Officer.
'While our solution is mostly a hardware machine, we needed a flexible programmable engine to accommodate the expected evolution of standards, while consuming less power and less silicon area'.
'An increasing number of companies, such as Siano Mobile Silicon, are finding ARC's configurable technology to be an excellent match for the demands of wireless applications', said Derek Meyer, Vice President of Marketing at ARC International.
'Siano's choice of an ARC 600 core further underscores how our technology is unmatched in its ability to enable highly cost-effective solutions for consumer applications'.
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