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Product category: Intellectual Property Cores
News Release from: ARC International | Subject: MetaWare
Edited by the Electronicstalk Editorial Team on 22 May 2003

Platform speeds cameras to market

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Altek has licensed a highly integrated development platform for use in the development of advanced digital stills cameras

The development platform, which includes the ARCtangent processor, ARC's MetaWare software development toolsuite and ARC's MQX/real time operating system (RTOS) allows Altek to more quickly develop new and innovative lines of differentiated digital stills cameras (DSCs). As a result of selecting ARC's completely integrated SoC development platforms, Original design manufacturers (ODMs), like Altek can free up their R and D dollars on those design elements that really push the technical envelope and raise the competitive bar.

According to the Market Intelligence Centre of the Institute for Information Industry, a corporate body sponsored by Taiwan's central government, "Taiwan manufactured nearly eight million units in 2001, or 36% of the DSCs worldwide.

Japan accounted for 62.5%".

"We've been innovating in this market since 1996", said Rachel Chang, Altek's Investor Relations Manager.

"In 1999 we produced Taiwan's first 1Mpixel DSC.

ARC's integrated IP, software and development tools will assist us as we move toward the design and production of highly differentiated products".

"Altek's technical innovations have enabled them to capture eight percent of the world market for DSCs in a short time", said Mike Gulett, ARC's President and CEO.

"We are pleased that our technology was selected to help them expand their market reach".

Taiwanese companies manufacture and design between 81 and 85% of their products for foreign digital camera makers and according to Yvonne Chen, an analyst at III's Market Intelligence Centre, more than 60% of those cameras end up in the USA.

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