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News Release from: ARM
Edited by the Electronicstalk Editorial Team on 11 August 2004

Developers to divulge
secrets in Santa Clara

Leading technology analysts and editors from the industry's top technical press are set to lead a series of presentations and freewheeling panel discussions at the upcoming ARM Developers' Conference

Leading technology analysts and editors from the industry's top technical press are set to lead a series of presentations and freewheeling panel discussions at the upcoming ARM Developers' Conference, bringing together diverse viewpoints on topics including the future of 3G devices, game consoles, offshore designs with ARM processors, and alternatives to the ubiquitous MP3 music file.

The three-day ARM Developers' Conference, produced by ARM, RTC and ConVergence Promotions, runs from 19th to 21st October 2004 at the Santa Clara Convention Centre, and will include more than 195 classes, panel discussions and labs.

Chris Ambrosio will set the stage on 19th October as he unveils the latest best-in-class awards from Strategy Analytics for 3G converged and imaging devices.

His presentation will include an evaluation of overall competitive market strategies and entertainment technology portfolios for the leading device vendors.

Analyst Allen Nogee of In-Stat/MDR will continue the focus on 3G, forecasting trends for location services, music, video and mobile television, which are expected to increase greatly demand for processing power in mobile phone handsets.

Then, "Am I ready for a 32bit micro?" will address the question from a processor core perspective.

Jim Turley, Principal Analyst at Silicon Insider, will lead this panel discussion on where, when, and whether 8 or 16bit devices need to be replaced by a 32bit ARM-based core to support next-generation applications.

On the same day, Dean Takahashi, Technology Columnist at the San Jose Mercury News, will give delegates "An inside look at game consoles", highlighting the perspective of console makers as they choose which chips are best to bring compact, captivating, high-performance game consoles to market as fast as possible.

Later, David Kerr of Strategy Analytics looks at games from the user point of view, giving insights into the end-user segments, requirements, and price issues that will drive demand for music decks, gaming decks, and advanced mobile devices.

Raza Zaidi of Jadugar Consulting leads an afternoon panel discussion on 19th October that looks at standards-based and proprietary alternatives to the unprotected and often-shared MP3 music file format and asks whether any of these have the potential to "knock the MP3 king off its throne".

Then In-Stat/MDR's Neil Strother will peer into the future of mobile devices with a presentation that lays out technology paths, drivers, and obstacles for features like Wi-Fi, improved picture quality, dazzling displays, and longer battery life in world phones, digital multimedia broadcast and 4G.

On 20th October, Electronic News Editor-in-Chief Ed Sperling will grill panellists on the health and prospects for growth of the third-party IP industry.

Topics will include business and technical trends, IP quality, emerging standards, verification, "platforms" and the emergence of software IP.

Next, power management comes under scrutiny in a no-holds-barred panel discussion led by Richard Nass, Editor-in-Chief of Portable Design magazine, who promises to throw out some of the questions the power management industry has been avoiding with respect to what help processors need to get the power levels end users now demand.

On 21st October, a session focused on signal processing will include a discussion led by DSP expert Jeff Bier of Berkeley Design Technology.

Participants will debate the relative merits of general-purpose processors (GPPs) and DSPs in areas such as speed, energy efficiency, development tools, and third-party support - giving delegates new ways to answer the question "Should I use a GPP, a DSP, or both?".

"The calibre of the presentations being offered at the ARM Developers' Conference is simply tremendous, and make this a must-attend event for anyone involved in mobile communications, digital entertainment, or the embedded space in general", said Markus Levy, Conference Chair.

"The three-day programme offers so much to choose from with its broad range of tracks and classes covering every aspect of ARM processor designs, attendees will likely wish they could be in several places at once".

The complete conference schedule and online registration can be found on the ARM website.

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