Product category: Programmable Logic Devices
News Release from: Altera Europe
Edited by the Electronicstalk Editorial Team on 8 April 2004
Silicon Highway adds
to UK distribution force
Altera has enlisted Silicon Highway to support its increasing sales activities within the consumer, automotive and broadcast markets in the UK
Silicon Highway's strong technical and sales expertise will augment Altera's UK sales and distribution channel currently supported by Arrow Electronics and EBV Elektronik. "The strength of Altera's new product portfolio is opening up a host of new opportunities for the company in markets not traditionally served by FPGAs", said Jack Phillips, Altera Business Manager at Silicon Highway.
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"We will leverage our expertise in industries such as consumer and automotive electronics to support Altera's expansion into these new markets".
Altera's portfolio of industry-leading FPGAs, CPLDs and HardCopy structured ASIC products is taking programmable logic further into new markets and applications.
Altera recently introduced its high-performance Stratix II FPGA family and the low-cost MAX II CPLD family.
Both device families build on Altera's ability to deliver the flexibility and time-to-market benefits of programmable logic, while meeting the cost and performance needs of a broad range of customers.
"With the launch of the Stratix II and MAX II device families, we have considerably widened our sales opportunities into new markets", said Zain Cantel, Area Sales Director - Northern Europe at Altera.
"By partnering with Silicon Highway, we are reinforcing our sales team and will be able to take a more focused approach to the market".
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