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News Release from: Informa Telecoms and Media
Edited by the Electronicstalk Editorial Team on 4 April 2006
Mobile TV looms large in Las Vegas
Wireless broadband, mobile TV and mobile virtual network operators will be among the key themes at this year's CTIA Wireless 2006 conference in Las Vegas
Wireless broadband, mobile TV and mobile virtual network operators (MVNOs) will be some of the key themes at this year's CTIA Wireless 2006 conference in Las Vegas, according to analyst Informa Telecoms and Media. Rollouts of HSDPA and 1xEV-DO Rev A are expected to take centre stage as operators look to enable faster delivery of multimedia services to the end-user.
This article was originally published on Electronicstalk on 4 April 2006 at 8.00am (UK)
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'Ask anyone in the industry the hottest topics for 2006, everyone will say 'Mobile TV'', says Nick Lane, Principal Analyst at Informa Telecoms and Media.
Although Digital Mobile Broadcast (DMB) will be the technology of choice in a number of markets worldwide for the next couple of years, Qualcomm's MediaFLO solution and Modea's DVB-H will both figure large in Las Vegas.
However, Lane added that mobile music should also not be forgotten as full track downloads are taking 30 seconds or less on 3G networks.
'As an industry it's only natural to look to the next big thing, but it is the consumers that we must consider at all times as ultimately they determine what's successful', he says.
In early February 2006, US operator Sprint Nextel disclosed that its Sprint Music Store had reached a milestone with 1 million track downloads since the service launched on 24th October 2005.
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And the US market is gaining competition as MVNO Amp'd takes on the heavyweight Apple iTunes with its 99c full-track dual-delivered (handset and PC) music download model.
Operator Verizon Wireless is pushing a similar full-track service, charging 99c for PC-downloaded songs and $1.99 for dual-delivery to a handset and PC.
'The MVNO business is developing quite differently in the United States than it has in other markets'.
'The US is seeing the rise of a host of brand- and content-driven MVNOs targeting a variety of customer niches'.
'Recently launched examples include Amp'd and Mobile ESPN.
Other MVNOs launching imminently include Helio and Disney Mobile, with Disney Mobile officially announcing its new service on Wednesday at the CTIA event', notes Tammy Parker, Principal Analyst - North America.
Despite the continued excitement for applications and services it is worth remembering that update of such services goes hand in hand with high speed access.
'The momentum is towards ever increasing speeds and ever increasing complexity', says Gavin Patterson, Principal Analyst at Informa Telecoms and Media.
Cingular Wireless is expected to announce further plans for its rollout of WCDMA/HSDPA, and Sprint Nextel last week announced plans to start offering 1xEV-DO Revision A in Q1 2007.
With the evolution to Rev A, users will experience faster downloads, and uploads that are up to 10 times faster.
'HSUPA is also on the horizon and T-Mobile may well start offering services with Release 6 equipment in markets it picks up during the Advanced Wireless Spectrum auction scheduled to begin on 29th June', says Patterson.
Sprint Nextel also plans to launch what it calls '4G' services in the 2.5GHz band by 2008-09, and could reveal more details at CTIA.
'Sprint Nextel is trialling everything from WiMAX and Flash-OFDM to 3G LTE and TD-CDMA for its 2.5GHz services, which it describes as '4G'', says Mike Roberts, Principal Analyst at Informa Telecoms and Media.
'The scale and timing of Sprint Nextel's 2.5GHz plans means its technology decision could help make or break emerging technologies such as WiMAX and Flash-OFDM'.
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