News Release from: Abacus Group
Edited by the Electronicstalk Editorial Team on 6 May 2005

Donaldson brings embedded systems together

The Abacus Group has recruited Nick Donaldson, an IT sales and marketing professional with an outstanding track record in both software and hardware, to lead its Embedded Systems Group.

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The Abacus Group has recruited Nick Donaldson, an IT sales and marketing professional with an outstanding track record in both software and hardware, to lead its Embedded Systems Group. Donaldson will focus on expanding the Abacus Group's business with Microsoft, and will work with specialists from within the Abacus Group of companies, and with a network of certified third party specialist firms to help the embedded market develop new devices better, faster and more cost effectively. Martin Kent, Chief Executive of Abacus Group, said: 'Many customers using Microsoft embedded software are also using displays and single board computers from Trident, processors from Abacus Polar or wireless modules from TDC'.

'The creation of this role means we can bring together the various specialisations within the Abacus Group and deliver world class technical services to the embedded market'.

He added: 'The Embedded Systems Group is a Europe-wide initiative, with staff on the ground in Scandinavia, Benelux and Italy'.

Commenting on his appointment, Nick Donaldson said: 'This is an exciting opportunity to work in a growing market, based on the foundation of an established customer base, great franchise relationships and solid partnerships with 3rd party specialists'.

'I am very excited to be offered the opportunity to lead Abacus' successful Embedded team in this initiative'.

Donaldson brings to the Abacus Embedded Systems Group a successful track record of eight years in IT sales and alliances management, spanning both hardware and software environments.

He joins from database software reseller Andiamo, where he was UK Sales Manager.

Prior to this, he was Regional Sales Manager at software test specialist DeRisk IT, and European Sales and Alliance manager at Idiom.

Donaldson's hardware background comes from two years at Livingston Hire, where he was Sales and Marketing Manager for the Computer Rental business, and Compaq, where he spent two years as Project Manager for the rental service.

He holds an MBA from Bradford, as well as a first degree in engineering.

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